Michele Pred


Can an Artist-Run Super PAC Be More Than a Gimmick?


The names of most super PACs sound like they were free-associated by a vaguely patriotic toddler (Rebuilding America Now, American Bridge 21st Century, and Priorities USA Action come to mind). Contributing unlimited sums of money to these campaign-supporting organizations was legalized in 2010 by the infamous “Citizens United” Supreme Court ruling. Today, political action committees spend millions of dollars on advertisements that are as mind-numbing as they are partisan. But For Freedoms, a new super PAC, is looking to chart a different path. You won’t find their headquarters on the D.C. beltway and they aren’t staffed by dozens of seasoned political operatives. In fact, when I visited their offices in Chelsea, the space was mostly filled with art handlers.

Read more at Artsy





Inside Jack Shainman Gallery in Chelsea, Eric Gottesman is feeling a little out of sorts. The photographer is wearing a borrowed suit, fielding questions and greeting the public not as a featured artist, but as the co-founder and organizer of For Freedoms, a Super PAC that aims to reignite political discussions through the lens of high art. They’re currently running a self-titled exhibition, featuring artists like Marilyn Minter and Carrie Mae Weems (Milk’s own Albert Ignacio is a member of the organization).

Read more at MILK


Artist Turns Vintage Purses Into Pro-Choice Masterpieces For Trendy Feminists To Enjoy


Finally, an appropriately badass, politically charged way to tote around my birth control! Because buried at the bottom of my Kate Spade obviously wasn’t cutting it. Michele Pred, a Swedish-American artist whose work has been shown everywhere from Stockholm to San Francisco, has turned vintage handbags into pro-choice works of art, on display at the Nancy Hoffman Gallery in New York City’s Chelsea neighborhood from now until March 14th.

The collection, ”Pred-à-Porter Pro-Choice,” features revamped vintage bags, outfitted for 21st century feminism. Pred used bags from the ‘50’s and ‘60’s, juxtaposing their ladylike silhouettes and dainty clasps with tote neon lights boasting badass phrases like “My Body, My Business,” “Access,” and “Equality.” One even comes filled to the brim with birth control pills, in case you forget what this display of eccentric accessories is really about — reproductive rights!

Best of all? These bags don’t just demand equality. They’re actually working towards it.

Five percent of the proceeds from her exhibition go directly to NARAL Pro-Choice New York, a non-profit reproductive rights charity. This awesome merging of politics and purses makes me want to go right out and glue my pills to my purse — even though that may end up being just a tad counterproductive.

Want a better way to fight the good fight? Head down to Pred’s show if you’re in the NYC area to help support NARAL and fashionably kick it to the politicians who want to limit your right to choose.

Read more at Bustle



Michele Pred and The Art of CHOICE

Michele Pred is trying to remind us all of something very important—CHOICE. More specifically, that choice is something both very powerful and very hard-won. And for those of us in the world lucky enough to have it, that it’s ours to exert.

Aptly timed with International Women’s Day, Pred’s recent exhibit CHOICE, at the Nancy Hoffman Gallery in New York City, was both delectable to the eye and fire for the soul. Her bright vintage handbags and heels emblazoned with electroluminescent wire are meticulously executed with simple messages of “Pro Choice”, “Equality”, and “My Body My Business”. The candy-like visual appeal draws us in, and then subtly reminds us that although we’ve come a long way, current policies are keeping us just one small step (or court decision) from being hurled back to the 1950s.

Read more at Fempire


Design Taxi

“Vintage-Inspired Bags Featuring Feminist Slogans Make Political Statement”

By Yap Yen, 05 Mar 2015

Swedish-American artist Michele Pred wants her new series to make a statement.

Titled Promote the General Welfare, a phrase from the first line of the US Constitution, her series of vintage-inspired purses feature bold feminist slogans that are neon or use electroluminescent wires to draw attention.

Her choice to use vintage-inspired handbags is intentional, to provoke viewers to question how much has changed and how much has remained the same since the 1950s and 1960s, which was a critical era in history. She also intends for each purse to be a “small-scale political billboard” when carried around, so as to promote greater awareness.

Read more at Design Taxi


“Let your purse do the talking”
Published on March 4th, 2015 | by Victoria Khroundina

Loving this series of purses by artist Michele Pred, which are embellished with powerful feminist slogans. Especially potent are the items decorated with expired birth control pills, a response to the many negative attitudes toward birth control that have stubbornly persisted since the pill became available in the early 1960s.
For the series, called “Promote the General Welfare,” which is the first line of the US Constitution, Pred took vintage purses in lots of different colors and styles and emblazoned them with slogans made either from neon, or from electroluminescent wire twisted and bent to get a similar effect.

She says: “Each unique piece is made using a vintage handbag from the 1950s or ‘60s. For me, the use of purses from the mid-twentieth century harks back to that critical era, and reminds us how much has changed and, more importantly, how much has not. The purses are meant to be carried and serve as small-scale political billboards.”

Read more at SheRa

Dangerous Minds


This whimsical series by artist Michele Pred bears the title “Promote the General Welfare,” which phrase might ring a bell insofar as it is in the first line of the U.S. Constitution.

Some of the items feature actual neon, whereas others use electroluminescent wire twisted and bent to get a similar, albeit lo-fi, effect.

Dangerous Minds


This Artist Makes a Pro-Choice Statement With Old Lady Handbags

by Ashley Hoffman Wednesday, March 4th 2015

As if you needed a reason to get excited about vintage wearable tech, the artist Michele Pred made 48 vintage bags from the ’50s and ’60s into pro-choice propaganda.

Her “Pred-à-Porter Pro-Choice” collection is full of battery-powered bags that light up obvious slogans like “My Body My Business” and “Equality” in freaking neon. There’s even an “ACCESS” bag filled to the top with (expired) birth control pills.

Bags are such a brilliant object to use in an exhibit that sticks the middle finger to all of the politicians in charge of planning what should happen with our private parts for two reasons. One: a woman’s purse is supposed to be where she is actually allowed to keep things private — stuff like lipstick, handkerchiefs, and assorted garbage. Two: It’s also where she stashes that cash money. (And just because the ladylike clasp and hinge pocketbooks of these eras needed a neon update anyway.)

Pred’s work is currently on view at the Nancy Hoffman gallery in Chelsea, where five percent of the proceeds go to NARAL Pro Choice New York, a non-profit organization that advocates for reproductive choice. But everyone can scroll through the pictures on his site. DIY idea: dump a ton of multi-colored vitamins into your clear backpack and make your own. This way, everyone knows your reproductive rights ain’t nothing to eff with.



Time Out New York Critics' pick

“Michele Pred: Choice”

In this exhibit, San Francisco–born artist Michele Pred pieces together a U.S. flag made of birth control pills, among other unsubtle objects. With other unsubtle items like women’s purses, Pred demonstates with a feminist voice that the personal is political.


Time Out New York



New York Observer

Pro-Choice Artist Puts Politics on Prêt-à-Porter Purses

By Alanna Martinez | 01/30/15 4:58pm

Artist Michele Pred is putting the fight for reproductive rights front and center in her new show. Using electroluminescent wire, she’s written pro-choice slogans on 48 vintage prêt-à-porter purses from the 1950s and ’60s in a series of new sculptures on view at Nancy Hoffman Gallery in Chelsea through March 14.
The Pred-à-Porter Pro-Choice series—a clever play on her own name and the original French phrase—are a direct response to Supreme Court decisions that have limited access to abortion and contraception. Each piece has text on both sides, and is meant to be carried—not shelved.

“Recent decisions by the United States Supreme Court leave no doubt that a woman’s right to choose is still under assault and that negative attitudes toward basic health care, like birth control, stubbornly persist,” said Ms. Pred in a statement.

Five percent of proceeds from “Choice” will go to NARAL Pro Choice New York, a non-profit that provides information and advocates for reproductive choice.
“For canvas, I chose purses as my way to marry the politically-charged messages of the Pro-Choice movement with representations of women’s modern economic power and the possibilities for change that come with it,” she added. “For me, the use of purses from the mid-twentieth century harks back to that critical era, and reminds us how much has changed and, more importantly, how much has not.”

Read more at New York Observer

Consulate General of Sweden

Michele Pred at Nancy Hoffman Gallery

19 Jan 2015

The exhibition “CHOICE” by Swedish-American conceptual artist Michele Pred opens at Nancy Hoffman Gallery in New York on January 29. Known for her strong political voice, Pred’s exhibit shines a bright light on the resurgence of women’s rights issues while still connecting it to the movement’s past. Showcasing reworked limited edition Pred-à-Porter purses, ”CHOICE” will run through March 14.

Michele Pred incorporates aspects of contemporary culture and politics in her art. Her works comment on contemporary society, while plumbing what might be considered its cultural artifacts. She uses these artifacts, such as found and confiscated objects and technology imbued with cultural and political meaning, for her palette and sculptural material. Pred received her B.F.A. with distinction from the California College of Arts and her artwork has been exhibited in galleries, art fairs and museums in London, Stockholm, Sydney, New York, Bologna, Miami, Los Angeles, Chicago and San Francisco.

“My latest work is born out of a renewed urgency to defend choice and access,” says Pred of CHOICE, an exhibition consisting of a limited edition series of 48 Pred-à-Porter purses.  Each piece is made using a vintage handbag from the 1950s or ‘60s, on which politically-charged messages of the pro-choice movement are inscribed using electroluminescent wire. The exhibition also includes other sculptures such as a large-scale neon pieces, revealing the range of her sculptural expression. This is Pred’s fourth solo show at Nancy Hoffman Gallery.

Read more at Consulate General of Sweden